Monthly Archives: May 2011

£2.9 billion hole in the UK economy – so what are you going to do about it?


Reports over the May bank holiday weekend now estimate the loss to the UK economy of the two May bank holidays this year to be £2.9 billion. Surely there will have been some winners? Anyway, ever the pragmatist I’ll leave … Continue reading

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Recent thoughts on integrated and targeted marketing


Two recent articles have got me thinking about this for small businesses. I read with interest Acxiom’s Tim Suther writing about smart marketing (source: http://knowledge.wharton.upenn.edu/article.cfm?articleid=2739) where he focuses on tighter targeting by better understanding your customer and forming an ongoing engaging … Continue reading

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Marketing Week Live 29-30 June 2011


This looks like a really good agenda this year and I’m planning to go. Anyone who’d like to meet up or have a catch up meeting just let me know.

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Cloud computing meets bruce


More accepted in the U.S than the UK this phenomenon if it can be called that seems to promise lots of benefits. I found  agood article link at: http://www.linkedin.com/redirect?url=http%3A%2F%2Fwww%2Einfoworld%2Ecom%2Fd%2Fcloud-computing%2Fwhat-cloud-computing-really-means-031%3Fpage%3D0%2C1&urlhash=q9Af&_t=tracking_anet  So far I like and am investigating further: Xero – accounting software … Continue reading

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